Boost your sales on Amazon with effective advertising campaigns
A well-executed advertising campaign is essential to maximize the visibility and sales of your products on Amazon. That’s why we specialize in the optimization and creation of advertising campaigns that deliver tangible results. Our approach is designed to capture the attention of your potential customers and convert them into sales.
Thorough Keyword Research
One of the first stages in developing an effective advertising campaign is keyword research. We use advanced tools and market analysis to identify the terms your customers search for when considering products like yours. These keywords are essential to ensure your ads appear in relevant searches.
WHAT HAVE WE DONE WITH BALSAT?
As you may have seen, Balsat is one of our greatest success stories, and the reason for their growth was mainly due to the PPC campaigns we developed.
Initial Diagnosis
When we started working with BALSAT on July 1, 2023, the account was heavily reliant on advertising. Although the ACOS (Advertising Cost of Sales) was below 30%—indicating a profitable relationship between ad spend and sales directly generated by ads—the TACOS (Total Advertising Cost of Sales, the relationship between ad spend and total sales) was high, affecting the overall margin of the account.
Implemented Strategies
1. Campaign Restructuring We detected excessive spending on already well-positioned products, leading to inefficient budget use. We reduced investment in saturated terms without removing them entirely, ensuring Amazon maintained the achieved positioning. This adjustment, combined with high-quality products at competitive prices, significantly improved organic positioning and created a snowball effect that established BALSAT as a leader in several categories.
2. Diversification of Advertising Terms We implemented campaigns focused on long-tail terms (more specific and less competitive keywords) to increase sales and positioning while keeping ACOS below 15%. This helped expand the account's reach without compromising profitability.
3. Risk Reduction Due to Product Dependency With more than 1,000 listings, BALSAT's revenue depended 60% on only five products. We designed campaigns to boost the rest of the catalog, achieving improved organic positioning and diversifying income sources.
Innovative Campaigns
We used Sponsored Products campaigns to drive direct sales, retargeting to capture potential customers, and Sponsored Brands Video to increase brand recognition, achieving a significant impact on visibility and conversion.
Results
Thanks to these strategies, BALSAT increased its revenue by more than 100% compared to the previous period and set a goal of reaching €1.5 million in sales in 2024.
Our Technology
At Digital Club Operations, we use proprietary technology that combines manual adjustments with semi-automated tools. Unlike fully automated AI-based solutions, this hybrid approach allows our team to optimize campaigns precisely, aligning them with the client's specific objectives.
Personalized Advertising Strategies
With the information obtained from our research, we create personalized advertising strategies that align with the specific goals of your business.
Campaign Management and Optimization
Competitor Analysis
We study your direct competitors to understand what advertising strategies they use and how we can differentiate. This allows us to tailor our campaigns to your target market and capitalize on opportunities others may overlook.
Performance Monitoring
We evaluate campaign performance in real-time, adjusting strategies as needed to improve results.
Audience Segmentation
We define the target audience for your campaigns, ensuring that ads reach the right people.
Bid Optimization
We analyze cost-per-click (CPC) and other parameters to ensure your ads stay within budget and deliver the best possible performance.
A/B Testing
We conduct A/B tests to experiment with different ad elements, such as text and creatives, to discover which versions generate the most interaction and conversions.
Ad Format Selection
We decide on the most effective ad format, whether Sponsored Products, Sponsored Brands, or Sponsored Display, depending on your goals and budget.
SEO Analysis and Optimization
Once we identify the most relevant keywords for your niche, our team conducts a thorough analysis of your current products. We work on optimizing the SEO of each listing to improve your organic positioning, combining PPC efforts with organic positioning.
Benefits of Advertising Campaign Optimization
Start optimizing your Amazon advertising campaigns and benefit from our proven strategies:
VISIBILITY IMPROVEMENT
Improve your product visibility by appearing in Amazon search results and on product detail pages.
Better Conversion Rate
Well-targeted and optimized advertising campaigns can significantly increase the conversion rate of your products.
INCREASED PROFITABILITY
Boost your income by maximizing advertising return on investment through a data-driven approach and continuous analysis.
Brand Image Improvement
A strong brand image is essential to stand out and attract the right customers. Our agency develops personalized strategies that include advertising campaigns, A+ content creation, and Storefront optimization, ensuring your store reflects your brand essence coherently and attractively. We focus on enhancing the user experience and positioning your products in top search results, maximizing ROI and strengthening customer loyalty. With these actions, we drive brand growth and long-term recognition on Amazon.
Creation of Attractive Visual Content
A crucial aspect of brand image is visual content. We work on:
Creative Design
We develop visually appealing ads that capture the essence of your brand.
Promotional Videos
We produce video content that effectively tells your brand story.
High-Quality Images
We ensure your products are presented with images that highlight their features and benefits.
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Structure and Navigation We design a store that is intuitive and easy for customers to navigate.
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Brand Values Integration We integrate your brand values into the design, ensuring customers understand your mission and vision.
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Effective Call-to-Actions (CTAs) We incorporate CTAs that encourage customers to explore further and make purchases.
Why choose DIGITAL CLUB OPERATIONS for your advertising campaigns and brand image improvement?
Our team at DIGITAL CLUB OPERATIONS combines experience and industry knowledge to deliver advertising campaigns that not only meet but exceed your expectations. By choosing us, you gain access to:
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Amazon Advertising Experts We have professionals with extensive experience in creating and optimizing advertising campaigns on Amazon.
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Personalized Approach Each campaign is tailored to the unique needs of your business, ensuring every euro invested aligns with your business objectives.
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Continuous Support We’re with you every step of the way, offering constant support and advice to ensure the success of your campaigns.
Contact Form
Our Offices
Calle Vaguada del arcipreste, 2
28220 Majadahonda, MADRID
Ask Us
Correo electrónico: contacto@digitalclubagency.com
Call Us
Phone: 674093527